Privacy notice
This notice explains what happens to the details you give us when you join the Maxwell early-access list, register interest as an adviser or get in touch with us.
Last updated: 9 November 2026.
Who we are
This website is run by Maxwell Partner Technology Ltd, trading as Maxwell & Partners, registered in England and Wales, company number 17555829 (“we”, “us”). We are the controller of the personal data described in this notice. You can contact us at info@maxwellpartner.ai.
What we collect
We only collect what you choose to give us through the forms on this site.
| Form | What we collect |
|---|---|
| Early-access list | Your email address and, if you give them, your first name and a message. |
| Newsletter | Your email address and, if you give it, your first name. |
| Adviser interest | Your name, your firm’s name, your work email address and, if you write one, your message. |
| Investment enquiry | Your name, your email address and, if you write one, your message.The form sends this to our inbox through our sign-up service; it isn’t kept in the sign-up database, and we keep it in our mailbox. |
| Working with us | Your name, your email address and, if you write one, your message about yourself and the role you’d like.The form sends this to our inbox through our sign-up service; it isn’t kept in the sign-up database, and we keep it in our mailbox. |
For the early-access list, the newsletter and adviser interest we also keep a record of your consent: the exact wording you agreed to, when you agreed, and whether and when you confirmed your email address.
We don’t store your IP address. It’s used once for the spam check, and the sign-up service briefly keeps a scrambled (salted and hashed) version of it to limit repeated attempts. This is deleted within an hour. The sign-up service doesn’t set cookies.
We don’t use analytics, advertising or tracking tools on this website.
Comments and likes on our articles
If you comment on a News article, we collect the name you want shown, your email address and your comment, with a record of what you agreed to. We check every comment before it appears. Only your name, your comment and its date are published; your email address never is. We use it only to contact you about your comment, and we remove it 30 days after we’ve approved the comment. Comments we don’t publish are deleted after 30 days. You can ask us to remove your comment at any time.
If you like an article, we don’t ask who you are. To count one like per visitor, we keep a scrambled (salted and hashed) code made from your IP address and the article; it can’t be turned back into your IP address.
How we use it and why
- To send you a link to confirm your email address, then a welcome email once you’ve confirmed.
- Early-access list: to tell you when Maxwell is ready to try, with occasional updates about it.
- Newsletter: to send you the Maxwell & Partners newsletter once a month.
- Adviser interest: to contact you about your enquiry and arrange a conversation about how Maxwell could work with your firm.
- Investment enquiry: to reply to you about investing in Maxwell & Partners.
- Working with us: to reply to you about working with Maxwell & Partners.
Our lawful basis is your consent, which you give by ticking the box on the form and confirming your email address. You can withdraw it at any time using the unsubscribe link in any of our emails, or by emailing us.
Who we share it with
We don’t sell your personal data. We use a small number of service providers to run this website and the sign-up service. They act on our instructions:
- Cloudflare runs the sign-up service and its database, which is located in Western Europe. Cloudflare Turnstile checks that a sign-up comes from a person rather than a bot, using your IP address and technical information about your browser and device. Cloudflare Access protects the page we use to manage sign-ups.
- Resend sends our emails, so it processes your email address, your name and the content of the emails.
- GoDaddy hosts this website.
Some of these providers are based in, or may process data in, the United States. Where personal data leaves the UK, we only allow it with the safeguards UK data protection law requires. Email us if you’d like details.
How long we keep it
- If you don’t confirm your email address, we delete your details after 30 days.
- If you unsubscribe, we delete your details after 30 days, keeping only a scrambled (hashed) version of your email address so we don’t email you again.
- If you get in touch about working with us, we keep your email only as long as we need it to reply to you and consider your interest, and then delete it, unless we agree with you to keep it longer.
- If you confirm, we keep your details until Maxwell launches, until you unsubscribe, or until you ask us to delete them, whichever comes first.
How we keep it safe
- Your details travel over encrypted connections (HTTPS) and are stored in an encrypted database.
- Only named people at Maxwell & Partners can see sign-ups, through a protected admin page. Every view, export and deletion is logged.
- The links in our emails carry one-time or unsubscribe codes, which we store only in scrambled (hashed) form.
Your rights
Under UK data protection law you have the right to access, correct or delete your personal data, to object to or restrict how we use it, to data portability, and to withdraw your consent at any time. Every email we send has a one-click unsubscribe link. To exercise any other right, email info@maxwellpartner.ai.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first.
Cookies
This website doesn’t set its own cookies, and we don’t use analytics, advertising or tracking cookies.